Digital Marketing

- Digital marketing leverages the internet and digital technologies for promotional purposes. - It operates primarily online, unlike traditional marketing. - **Channels and Techniques**: - **SEO (Search Engine Optimization)**: Improves content visibility on search engines. - **SEM (Search Engine Marketing)**: Paid ads on search engines. - **Social Media Marketing**: Engages audiences on platforms like Facebook, Instagram, etc. - **Email Marketing**: Targeted emails for lead nurturing. - **Content Marketing**: Valuable content creation. - **PPC Advertising**: Paid ads on websites. - **Mobile Marketing**: Tailored for mobile devices. - **Data-Driven Approach**: - **Marketing Analytics**: Real-time data to personalize content. - **Global Impact**: - Over 60% of the global population is online. - Digital marketing budgets are increasing while traditional spending decreases. 🌐💻📈